{"id":153063,"date":"2013-05-16T00:00:00","date_gmt":"2013-05-16T00:00:00","guid":{"rendered":"https:\/\/v2.optiknow.ca\/essilor-achete-eyebuydirect-com-entrevue-avec-le-president-dessilor-canada\/"},"modified":"2013-05-16T00:00:00","modified_gmt":"2013-05-16T00:00:00","slug":"essilor-achete-eyebuydirect-com-entrevue-avec-le-president-dessilor-canada","status":"publish","type":"post","link":"https:\/\/v2.optiknow.ca\/fr\/2013\/05\/16\/essilor-achete-eyebuydirect-com-entrevue-avec-le-president-dessilor-canada\/","title":{"rendered":"Essilor ach\u00e8te EyeBuyDirect.com- Entrevue avec le pr\u00e9sident d\u0092Essilor Canada"},"content":{"rendered":"<p>Essilor a acquis une participation majoritaire dans EyeBuyDirect.com, un des plus gros commerces de vente d'optique en ligne, actif notamment aux \u00c9tats-Unis, en Chine et \u00e0 Hong Kong.<\/p>\n<p>\u00a0<\/p>\n<p>En 2010, Essilor avait acquis une participation majoritaire dans FramesDirect.com. Le g\u00e9ant fran\u00e7ais s'\u00e9tait par la suite appuy\u00e9 sur FramesDirect pour d\u00e9marrer, aux \u00c9tats-Unis, la plateforme MyOnlineOptical.com, laquelle offre aux professionnels de la vue un outil pour d\u00e9velopper leurs propres ventes en ligne.<\/p>\n<p>\u00a0<\/p>\n<p>Marc Tersigni, pr\u00e9sident d'Essilor Canada, explique que l'achat d'EyeBuyDirect.com vise \u00e0 relancer cette plateforme, en permettant aux professionnels de la vue qui l'utilisent d'\u00eatre comp\u00e9titifs dans un march\u00e9 de la vente en ligne o\u00f9 se livre une rude guerre des prix.<\/p>\n<p>\u00a0<\/p>\n<p>Au Canada, la plateforme n'est pas encore disponible. \u00ab\u00a0Avant de lancer un tel produit ici, nous souhaitons nous assurer qu'il sera bien accept\u00e9 par nos clients, et qu'il correspondra aux lois, qui ne sont pas les m\u00eames qu'aux \u00c9tats-Unis\u00a0\u00bb, explique Marc Tersigni. \u00ab\u00a0Nous croyons qu'une telle plateforme peut \u00eatre un v\u00e9hicule int\u00e9ressant pour favoriser la croissance des ventes des professionnels de la vue, poursuit le pr\u00e9sident d'Essilor Canada. Cependant, notre priorit\u00e9 reste d'appuyer le d\u00e9veloppement des pratiques qui ont pignon sur rue, et d'assurer que les patients canadiens re\u00e7oivent les meilleurs soins.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Essilor a acquis une participation majoritaire dans EyeBuyDirect.com, un des plus gros commerces de vente d'optique en ligne, actif notamment aux \u00c9tats-Unis, en Chine et \u00e0 Hong Kong. \u00a0 En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[23133],"tags":[],"class_list":["post-153063","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essilor ach\u00e8te EyeBuyDirect.com- Entrevue avec le pr\u00e9sident d\u0092Essilor Canada - 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