{"id":153231,"date":"2014-06-11T00:00:00","date_gmt":"2014-06-11T00:00:00","guid":{"rendered":"https:\/\/v2.optiknow.ca\/cest-la-fin-pour-rivet-sway\/"},"modified":"2014-06-11T00:00:00","modified_gmt":"2014-06-11T00:00:00","slug":"cest-la-fin-pour-rivet-sway","status":"publish","type":"post","link":"https:\/\/v2.optiknow.ca\/fr\/2014\/06\/11\/cest-la-fin-pour-rivet-sway\/","title":{"rendered":"C\u0092est la fin pour Rivet &#038; Sway"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>La boutique en ligne de montures pour femmes Rivet &amp; Sway annonce la cessation de ses activit\u00e9s.<\/p>\n<p class=\"Corps\">\u00a0<\/p>\n<p class=\"Corps\">On a souvent l'impression que la vente de produits optiques en ligne est un jeu d'enfant, face au succ\u00e8s de certains groupes tel Coastal.com. L'aventure de Rivet &amp; Sway donne une image bien diff\u00e9rente de ce type d'aventure.<\/p>\n<p class=\"Corps\">\u00a0<\/p>\n<p class=\"Corps\">Fond\u00e9e en 2011, Rivet &amp; Sway se voulait \u00e0 la fois une marque de montures ophtalmiques f\u00e9minines haut de gamme et une boutique de vente en ligne. Les montures se vendaient entre 170\u00a0$ et 200\u00a0$, en incluant les lentilles. L'entreprise a \u00e9t\u00e9 nomm\u00e9e l'an dernier parmi les 100 d\u00e9taillants en ligne les plus en vogue.<\/p>\n<p class=\"Corps\">\u00a0<\/p>\n<p class=\"Corps\">Pourtant, l'entreprise a \u00e9t\u00e9 confront\u00e9e rapidement aux limites de son mod\u00e8le d'affaires. Le service d'\u00ab\u00a0essai \u00e0 la maison\u00a0\u00bb \u00e9tait notamment tr\u00e8s co\u00fbteux. Il fallait payer pour les nombreux allers-retours de montures qui, finalement, n'\u00e9taient pas achet\u00e9es. Elle a donc tent\u00e9 de se diversifier avec des magasins ayant pignon sur rue. Elle avait aussi d\u00e9velopp\u00e9 un \u00ab\u00a0tricycle\u00a0\u00bb baptis\u00e9 <em>Specs on Wheels<\/em> pour pr\u00e9senter sa marchandise dans les salons de beaut\u00e9.<\/p>\n<p class=\"Corps\">\u00a0<\/p>\n<p class=\"Corps\">Malheureusement, ces efforts n'ont pas convaincu les investisseurs de l'int\u00e9r\u00eat d'investir dans l'entreprise. \u00ab\u00a0L'entreprise grandissait et r\u00e9duisait ses co\u00fbts\u0085 mais pas assez pour r\u00e9pondre aux demandes des investisseurs\u00a0\u00bb, explique le fondateur John Lusk.<\/p>\n<p><br class=\"Corps\" \/><\/p>\n<p class=\"Corps\">Sources :<\/p>\n<p class=\"Corps\"><a title=\"C'est la fin pour Rivet &amp; Sway\" href=\"http:\/\/www.geekwire.com\/2014\/inside-story-rivet-sway-online-retailer-closed-doors\/\">http:\/\/www.geekwire.com\/2014\/inside-story-rivet-sway-online-retailer-closed-doors\/<\/a><\/p>\n<p class=\"Corps\"><a title=\"C'est la fin pour Rivet &amp; Sway\" href=\"http:\/\/www.visionmonday.com\/latest-news\/article\/womens-online-eyewear-retailer-rivet--sway-shuts-down-1\/\">http:\/\/www.visionmonday.com\/latest-news\/article\/womens-online-eyewear-retailer-rivet--sway-shuts-down-1\/<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 La boutique en ligne de montures pour femmes Rivet &amp; Sway annonce la cessation de ses activit\u00e9s. \u00a0 On a souvent l'impression que la vente de produits optiques en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[23133],"tags":[],"class_list":["post-153231","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u0092est la fin pour Rivet &amp; Sway - OptikNow<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u0092est la fin pour Rivet &amp; 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