{"id":153243,"date":"2014-08-04T00:00:00","date_gmt":"2014-08-04T00:00:00","guid":{"rendered":"https:\/\/v2.optiknow.ca\/un-silmo-en-pleine-evolution\/"},"modified":"2014-08-04T00:00:00","modified_gmt":"2014-08-04T00:00:00","slug":"un-silmo-en-pleine-evolution","status":"publish","type":"post","link":"https:\/\/v2.optiknow.ca\/fr\/2014\/08\/04\/un-silmo-en-pleine-evolution\/","title":{"rendered":"Un Silmo en pleine \u00e9volution"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>Le r\u00e9put\u00e9 salon de l'optique-lunetterie de Paris se donne pour mission de d\u00e9cupler les capacit\u00e9s commerciales des entreprises de l'industrie, avec notamment une nouvelle division des espaces.<\/p>\n<p class=\"Corps\">\u00a0<\/p>\n<p class=\"Corps\">C'est du 26 au 29 septembre que se tiendra le Silmo 2014, et les organisateurs ont un but pr\u00e9cis en t\u00eate : stimuler la force commerciale des entreprises de toute la fili\u00e8re optique-lunetterie et les aider \u00e0 rencontrer leurs acheteurs. Pr\u00e8s d'un millier d'entreprises exposantes s'\u00e9taleront sur pr\u00e8s de 80\u00a0000\u00a0m<sup>2<\/sup>. Pour que les visiteurs ne s'y perdent pas, les organisateurs ont scind\u00e9 l'espace en onze secteurs th\u00e9matiques. D\u00e8s l'entr\u00e9e du hall 5, le Ab Fab Lab (<em>Absolutely Fabulous Laboratory<\/em>) offrira un aper\u00e7u des derni\u00e8res innovations dans la fabrication de lentilles et de montures.<\/p>\n<p class=\"Corps\">\u00a0<\/p>\n<p class=\"Corps\">Les sections Montures, Verres et Contactologie seront l'apanage des grandes entreprises sp\u00e9cialis\u00e9es dans ces domaines, alors que le Village continuera d'\u00eatre le carrefour des tendances et des cr\u00e9ateurs. Le salon pr\u00e9sentera aussi des sections d\u00e9di\u00e9es aux montures de luxe et de sport, ainsi qu'\u00e0 l'\u00e9quipement pour opticiens, \u00e0 la basse vision et \u00e0 l'\u00e9quipement de point de vente.<\/p>\n<p class=\"Corps\">\u00a0<\/p>\n<p class=\"Corps\">Le Silmo a aussi une nouvelle campagne publicitaire, dont le graphisme rappelle la campagne 2013, mais dont le message est recentr\u00e9 sur les visiteurs. On y voit quatre opticiens photographi\u00e9s lors du Silmo 2013, et heureux de vivre \u00ab\u00a0l'effet Silmo\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Le r\u00e9put\u00e9 salon de l'optique-lunetterie de Paris se donne pour mission de d\u00e9cupler les capacit\u00e9s commerciales des entreprises de l'industrie, avec notamment une nouvelle division des espaces. \u00a0 C'est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23133],"tags":[],"class_list":["post-153243","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Silmo en pleine \u00e9volution - OptikNow<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Silmo en pleine \u00e9volution - OptikNow\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Le r\u00e9put\u00e9 salon de l&#039;optique-lunetterie de Paris se donne pour mission de d\u00e9cupler les capacit\u00e9s commerciales des entreprises de l&#039;industrie, avec notamment une nouvelle division des espaces. \u00a0 C&#039;est [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v2.optiknow.ca\/fr\/2014\/08\/04\/un-silmo-en-pleine-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"OptikNow\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-04T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Optiknow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Optiknow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/2014\\\/08\\\/04\\\/un-silmo-en-pleine-evolution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/2014\\\/08\\\/04\\\/un-silmo-en-pleine-evolution\\\/\"},\"author\":{\"name\":\"Optiknow\",\"@id\":\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/#\\\/schema\\\/person\\\/94d0fced8e14590d08b3c02ab7a8c150\"},\"headline\":\"Un Silmo en pleine \u00e9volution\",\"datePublished\":\"2014-08-04T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/2014\\\/08\\\/04\\\/un-silmo-en-pleine-evolution\\\/\"},\"wordCount\":247,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/#organization\"},\"articleSection\":[\"Nouvelles\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/2014\\\/08\\\/04\\\/un-silmo-en-pleine-evolution\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/2014\\\/08\\\/04\\\/un-silmo-en-pleine-evolution\\\/\",\"url\":\"https:\\\/\\\/v2.optiknow.ca\\\/fr\\\/2014\\\/08\\\/04\\\/un-silmo-en-pleine-evolution\\\/\",\"name\":\"Un Silmo en pleine \u00e9volution - 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