{"id":164664,"date":"2025-09-05T13:58:00","date_gmt":"2025-09-05T13:58:00","guid":{"rendered":"https:\/\/v2.optiknow.ca\/tendances-marche-optique-t2-2025-vision-council\/"},"modified":"2025-09-05T13:58:00","modified_gmt":"2025-09-05T13:58:00","slug":"tendances-marche-optique-t2-2025-vision-council","status":"publish","type":"post","link":"https:\/\/v2.optiknow.ca\/fr\/2025\/09\/05\/tendances-marche-optique-t2-2025-vision-council\/","title":{"rendered":"The Vision Council publie les tendances du march\u00e9 optique \u0096 2e trimestre 2025"},"content":{"rendered":"\n

The Vision Council<\/a> a publi\u00e9 son rapport Market inSights Q2 2025<\/a><\/em>, qui analyse la performance de l'industrie optique am\u00e9ricaine estim\u00e9e \u00e0 17,4 milliards $ pour le deuxi\u00e8me trimestre de l'ann\u00e9e.<\/p>\n\n\n\n

Comme pr\u00e9vu avec les variations saisonni\u00e8res, le march\u00e9 a enregistr\u00e9 une baisse de 800 millions $ par rapport au premier trimestre, ainsi qu'un recul de 1,5 % par rapport \u00e0 2024. Tous les segments, \u00e0 l'exception des lunettes solaires plano, ont vu leurs volumes de ventes diminuer.<\/p>\n\n\n\n

Malgr\u00e9 ce ralentissement, certains indicateurs demeurent positifs. La valeur du march\u00e9 des examens de la vue est en hausse de 14 % par rapport \u00e0 l'an dernier, et la valeur moyenne d'un examen a augment\u00e9 de pr\u00e8s de 17 $. Les verres correcteurs affichent aussi une progression de pr\u00e8s de 4 % en valeur. \u00c0 l'inverse, les ventes de montures reculent en volume, mais leur valeur moyenne par paire a grimp\u00e9 de 21 $.<\/p>\n\n\n\n

\n

\u00ab Les donn\u00e9es du deuxi\u00e8me trimestre refl\u00e8tent \u00e0 la fois les d\u00e9fis et la r\u00e9silience du secteur \u00bb, a d\u00e9clar\u00e9 Alysse Henkel, vice-pr\u00e9sidente, Recherche et inSights. \u00ab Les consommateurs continuent d'investir dans leurs soins de la vue, m\u00eame si les volumes diminuent. \u00bb<\/p>\n<\/blockquote>\n\n\n\n

Le rapport complet est disponible dans le Research Download Center<\/a> du Vision Council. Les membres peuvent y acc\u00e9der gratuitement; le prix pour les non-membres est de 1 000 $.<\/p>\n\n\n\n

Source :<\/strong> The Vision Council<\/p>\n\n\n\n

Vous voulez voir plus d'articles comme celui-ci? Cliquez ici<\/a> pour vous abonner \u00e0 notre magazine imprim\u00e9 GRATUIT et \u00e0 nos infolettres!<\/p>\n","protected":false},"excerpt":{"rendered":"

Le rapport T2 2025 du Vision Council r\u00e9v\u00e8le une baisse de 800 M$ du march\u00e9 optique, malgr\u00e9 la hausse de valeur des examens et des verres.<\/p>\n","protected":false},"author":1,"featured_media":148211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23133],"tags":[27129,23176,27422,27423,23154,23690,23421,27424,26119,27425,23631],"class_list":["post-164664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-examens-de-la-vue","tag-lentilles-corneennes","tag-lunettes-solaires-plano","tag-marche-optique","tag-montures","tag-optometristes","tag-professionnels-de-la-vue","tag-t2-2025","tag-ventes-de-lunettes","tag-verres-correcteurs","tag-vision-council"],"acf":[],"yoast_head":"\nThe Vision Council publie les tendances du march\u00e9 optique \u0096 2e trimestre 2025 - OptikNow<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Vision Council publie les tendances du march\u00e9 optique \u0096 2e trimestre 2025 - 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