{"id":164670,"date":"2025-09-05T14:07:00","date_gmt":"2025-09-05T14:07:00","guid":{"rendered":"https:\/\/v2.optiknow.ca\/campagne-ray-ban-exe-culture-pop-coreenne\/"},"modified":"2025-09-05T14:07:00","modified_gmt":"2025-09-05T14:07:00","slug":"campagne-ray-ban-exe-culture-pop-coreenne","status":"publish","type":"post","link":"https:\/\/v2.optiknow.ca\/fr\/2025\/09\/05\/campagne-ray-ban-exe-culture-pop-coreenne\/","title":{"rendered":"Ray-Ban lance la campagne Ray-Ban.EXE inspir\u00e9e de la culture pop cor\u00e9enne"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.ray-ban.com\/canada\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Ray-Ban<\/a> a d\u00e9voil\u00e9 une nouvelle campagne mondiale, <em>Ray-Ban.EXE<\/em>, qui fusionne l'esth\u00e9tique des webtoons cor\u00e9ens avec une narration dystopique afin de rejoindre les jeunes g\u00e9n\u00e9rations \u00e0 l'\u00e9chelle internationale.<\/p>\n\n\n\n<p>Pr\u00e9sent\u00e9e le 4 septembre lors d'un premier pop-up de la marque \u00e0 Seongsu-dong, S\u00e9oul, en Cor\u00e9e, la campagne illustre l'alignement croissant de Ray-Ban avec la culture pop cor\u00e9enne, devenue une source d'influence majeure pour l'identit\u00e9 et la cr\u00e9ativit\u00e9 de la g\u00e9n\u00e9ration Z. L'\u00e9v\u00e9nement de lancement a r\u00e9uni des figures culturelles locales au c\u009cur d'un quartier reconnu comme un centre mondial des tendances jeunesse.<\/p>\n\n\n\n<p>Au c\u009cur de la campagne se trouve un court film d'animation qui d\u00e9crit un monde contr\u00f4l\u00e9 par des humano\u00efdes o\u00f9 toute trace d'individualit\u00e9 est effac\u00e9e. L'histoire suit EV11, un robot charg\u00e9 de d\u00e9truire les objets non conformes, qui d\u00e9couvre une paire de lunettes Ray-Ban Clubmaster. Cette d\u00e9couverte r\u00e9veille en lui des souvenirs et un sens de l'identit\u00e9, le transformant en humain nomm\u00e9 Kim. Il rejoint un groupe de rebelles d\u00e9cid\u00e9s \u00e0 \u00e9veiller d'autres personnes, symbolisant la volont\u00e9 de Ray-Ban de positionner ses lunettes comme bien plus que de simples accessoires : de v\u00e9ritables outils d'expression et de lib\u00e9ration personnelle.<\/p>\n\n\n\n<p>Avec <em>Ray-Ban.EXE<\/em>, la marque confirme sa r\u00e9putation de pionni\u00e8re qui bouscule les conventions et s'inspire des innovations culturelles. En puisant dans l'influence cr\u00e9ative cor\u00e9enne, Ray-Ban cherche \u00e0 \u00e9tablir un lien durable avec une nouvelle g\u00e9n\u00e9ration de consommateurs partout dans le monde.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"113259\" src=\"https:\/\/www.optiknow.ca\/wp-content\/uploads\/2025\/09\/Ray-Ban-EXE-20250904-_DBY5242-lr-1024x682.jpg\" alt=\"Ray-Ban EXE Robot Correa\" class=\"wp-image-113259\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"113263\" src=\"https:\/\/www.optiknow.ca\/wp-content\/uploads\/2025\/09\/Ray-Ban-EXE-20250904-L1030263-lr-1024x683.jpg\" alt=\"Ray-Ban EXE wall image\" class=\"wp-image-113263\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"113261\" src=\"https:\/\/www.optiknow.ca\/wp-content\/uploads\/2025\/09\/Ray-Ban-EXE-20250904-_DBY5305-lr-1024x683.jpg\" alt=\"Ray-Ban EXE 20250904-_DBY5305\" class=\"wp-image-113261\"\/><\/figure>\n<\/figure>\n\n\n\n<p><a href=\"https:\/\/www.optiknow.ca\/wp-content\/uploads\/2025\/09\/RAY-BAN-EXE-FILM_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquez ICI<\/a> pour le communiqu\u00e9 de presse complet (en anglais).<\/p>\n\n\n\n<p>Vous voulez voir plus d'articles comme celui-ci? <a href=\"https:\/\/optiknow.ca\/custom-forms\/subscribe-fr.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquez ici<\/a> pour vous abonner \u00e0 notre magazine imprim\u00e9 GRATUIT et \u00e0 nos infolettres!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ray-Ban d\u00e9voile Ray-Ban.EXE, une campagne inspir\u00e9e des webtoons cor\u00e9ens et de la culture pop, pour rejoindre la g\u00e9n\u00e9ration Z mondiale.<\/p>\n","protected":false},"author":1,"featured_media":152797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23133],"tags":[27428,24190,23623,24325,23690,23421,27429,27430,27431,27432,25668,27433],"class_list":["post-164670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-campagne-ray-ban-2025","tag-lunetterie","tag-lunettes","tag-optique","tag-optometristes","tag-professionnels-de-la-vue","tag-ray-ban-clubmaster","tag-ray-ban-coree","tag-ray-ban-culture-pop","tag-sante-de-la-vue","tag-sante-visuelle","tag-tendances-lunettes-generation-z"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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