M2L inc. recently launched the first optical-eyewear magazine for Canadian consumers.

Distributed in optometrists' and dispensing opticians' offices throughout Canada, Tmag will be published twice a year (spring-summer issue and fall-winter issue) and will present seasonal trends. The first issue (spring-summer 2014) has just been delivered.

Tmag has pictures of frames, of course, but it also offers eye health advice and provides product information and tips to help consumers pick the right pair of glasses. Being the only magazine designed with consumers in mind, Tmag would fittingly be displayed in waiting rooms. Tmag is also a good starting point for consumers who want to become better informed about value-added products.

Each office received three copies of the first issue at no charge, and additional copies are available upon request at publication@M2L.ca or 1.888.990.4422, ext. 237.