CooperVision recently unveiled a new e-commerce service designed to help independent eyecare professionals increase their contact lens sales.
The LensFerry service will be available on the WebSystem3 platform, a subsidiary of CooperVision. Presently offered only in the United States in a beta version, it will become accessible in 2015 in certain other countries which have yet to be determined.
The idea is very simple: LensFerry lets patients reorder their contact lenses directly from the manufacturer, using their smartphone, tablet or computer, and receive them quickly. The prescribing ECP receives the profits from the sale as if the lenses had been ordered in the office.
The service will include contact lenses from all manufacturers, sold at the price set by the independent ECP.
The key to maintaining a profitable optical practice is not only to provide the best eye care, but also to provide wearers with the most practical ways of purchasing their lenses, says Jeremy Godsil, general manager of WebSystem3. LensFerry is meeting the needs of practices in a world that is focused on e-commerce.
It is worth noting that CooperVision recently finalized its purchase of Sauflon Pharmaceuticals Limited, the manufacturer of Clariti® soft daily lenses.
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