On October 16, specialized media, the general population, and eyecare professionals gathered for the official launch of a major awareness campaign being rolled out across Canada.
Exposure to blue light coming from the various electronic devices affects our vision health. The campaign called Blue Light Exposed is intended to raise public awareness about this reality and to provide eyecare professionals with the tools they need to better inform their patients.
The initial media portion of the campaign has been launched and will continue through to December. News clips will be released to various television and radio stations. In addition, optometrists will be invited to keep raising awareness in their practices in 2015, by using tools developed for that purpose, including a video clip that will be available in a few weeks, according to our information.
A website is already up (www.bluelightexposed.com) and contains a great deal of information on the subject, plus a special section for eyecare professionals.
The results of a study conducted by University of Montreal professors will soon be available, and other awareness activities are planned.
This Canada-wide campaign is sponsored by lens manufacturers Essilor Canada, Nikon Optical, and Shamir Canada.
