Subscribe to Optik:

Transitions Back to School 2025 Color Match app

Their Eyes Deserve Protection!

Good vision at the start of the school year (and throughout the year) is important to help children learn, grow, and develop.  We are all aware that 80% of knowledge is acquired through the visual system during the first twelve years of life, but also that children are spending more and more time in front of digital screens for learning and entertainment, and fortunately, they also spend time outdoorsevery day, exposed to UV rays during their activities.

A Marketing Kit to Start the Conversation

To help you in your daily life when talking to children and their parents about eye health, what could be more useful than a “Back to School” marketing kit? Transitions Canada offers it with animated or static visuals in collaboration with Ray-Ban (a brand popular with young people and their parents) and a “cartoon” style version.

The Transitions® Color Match App

These elements will help you liven up your social media and engage in discussion about eye protection with them. You can also use the Transitions Color Match app to let children try on “magic” lenses with any frame in your office. It's a great way to connect with them and help them choose their own colour and style!

Ray-Ban-Kids-Transitions-BTS-2025-Animated

How to Get Your Marketing Kit

To receive the Transitions Color Match kit, contact your Transitions lens provider representative.

Click HERE to download the kit.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Highlights from Optik Magazine

The Kick off CE course is about Social media
Discover the A+ Method (Assess, Acknowledge, Adjust) to build trust,
Specsavers marks milestone with the reopening and expansion of its
A new study shows B vitamins and choline may protect
Discover the Blackfin Cobalt 1083 titanium frame: ultra-light, hypoallergenic, Made
Costa Sunglasses has expanded its lifestyle collection with Trades and
From Stadium to Street: Three Frames That Embody Patrick Mahomes
Crafted in stainless steel with hand-painted accents, Chiavari’s silhouette is
Discover the latest kids’ and teens’ eyewear trends—frames, lens tech,
Discover the A+ Method (Assess, Acknowledge, Adjust) to build trust,
An enhanced Myopia Tool Kit is now available from the
Learn how eyewearprofessionals Kim Manias and Christine Zeggil are shaping
Three ways frame quality vs. quantity can be the difference
A new study shows B vitamins and choline may protect
KAIST researchers may have unlocked retina regeneration by blocking the
A study in ACS Nano shows that gold nanoparticles may
Fighting Blindness Canada is sharing clinical trial updates on two
This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.